The old identity was generic and long-form content lacked a consistent reading experience.
Morrow
A restrained identity and editorial system designed to make expertise easier to navigate.
ClientMorrow
Year2025
ScopeBranding · Web Design
Overview
Build authority without noise
Brand Strategy · Identity · Web DesignMorrow wanted a more distinctive brand without losing the trust and clarity expected in its category.
We developed a sharper visual language and an editorial design system for services, insights and proof.
A more recognisable brand with a digital experience built for expertise-led growth.
More work
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